When I founded ServiceFlow, I had just one plan in mind: to earn enough to fund an easy-going lifestyle where I have the opportunity to practice my craft whilst having the freedom to experience outdoor adventures.

Philosophy is the study of basic ideas and principles of what is right or wrong. When a philosophy is condensed into principles and written down, it comes alive and becomes part of us.

The ServiceFlow Philosophy is also my own personal philosophy. These guiding principles keep me on an even keel. When I’m feeling a little over-confident, or even grumpy, it brings me back to who I am and what I stand for. And why I choose to do what I do.

Reducing clutter

I have no aspirations to be fabulously wealthy, or owning lots of shiny stuff. I have twice had the glorious opportunity to give away (almost) all my possessions and start again, and this has given me an opportunity to address my tendency of accumulating clutter. This was a behaviour I learned from my dad, who was known for hoarding leftover planks, screwdrivers and bits of wire (much to my mom’s dismay).

Corporates are typically burdened with Bureaucratic Clutter of endless meetings, rudderless committees, meandering processes and rigid organisational silos (to name a few). In the Lean business philosophy, these are all sources of waste that contribute to poor performance.

This doesn’t mean that meetings, committees, processes and departments have no value. They are necessary components of an enterprise, but have been misappropriated and become wasteful.

Bureaucratic Clutter does not spark joy.

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